![]() ![]() Instead, consider the benefits of focusing on one area of video. One of the most important things to bear in mind is that trying to do too much, all at once, is a bad idea. Once you have started your company, it is time to run it productively. Y our business plan needs to answer all of these. Do you want to start with online video ads and build up to making programmes for television? If so, how will you achieve this?.Where do you want your business to be in 5 years’ time?.What area do you want your films to specialise in?.Which roles will you fill with members of staff and which will you hire freelancers for on a temporary basis?.Where will you seek funding for your projects?.This is so that you fully understand exactly what your business model will be in order to help secure investment. It’s also vitally important to work on a detailed business plan. Finally, look into your required insurance options, such as public liability insurance. You must choose a unique business name to register with Companies House, and you must allocate one or more directors and shareholders. Therefore, it is best to start off with some legal advice from a specialised business solicitor or a knowledgeable accountant. You need to choose which type of company you want to be. Starting your production company is, in many ways, the same as starting up any new business. How can you join the already established elite? Well, let’s take it one step at a time. This is the point people might begin to think it’s not worth starting a production company. Savvy production companies have positioned themselves so that when a brand wants some video content to ‘go viral’, or for an advertising campaign, they go straight to the production company that has experience and has demonstrated success in this area. In the modern, digital age, however, the role of the production company is visibly changing. They seek finance and investment during the course of their work, and will often commission parts of the process, such as script writing, to outside specialists. In a nutshell, production companies produce, market, and distribute films, digital ads, and television programmes. ![]() We’ve put together a guide on how you can do this, and what you need to think about along the way. The truth is that while it’s hard work, it is still possible to successfully start a production company in today’s market and to make your business thrive. Here’s the truth about starting a production company: When you think about starting a production company, do you generally assume it’s an impossible venture and give up? If so – don’t. Is it really that hard? The truth about starting a production company. ![]()
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